The brief
TechCorp came to us with a tired Magento 1 storefront, a brand that hadn't moved since 2014, and a mobile experience that was bleeding revenue. Their goal was simple to state and hard to do: rebuild the whole thing in nine months without losing a single SKU, customer or piece of SEO equity.
What we did
We led the project end-to-end across four streams running in parallel: brand refresh, design system, headless storefront, and content migration. Weekly demos kept the leadership team in the loop and let us course-correct fast.
The new front end runs on Next.js with a headless commerce backend, hosted on the edge. Pages render in under 800 ms on mobile networks, and the team ships marketing pages without engineering involvement using a custom CMS layer we built on top of their existing taxonomy.
Results
- Mobile conversion +108% vs. pre-launch baseline.
- Page weight down 71%, LCP 1.2s on 4G mobile.
- Editorial team ships campaigns 8x faster with the new tools.
- Zero loss of organic traffic — full 301 map planned and validated before cutover.
"The team treated this project like it was their own business. That's rare and we noticed." — Director of Digital, TechCorp
What's next
We continue as their growth partner — running A/B tests on the checkout, expanding the design system to a second brand, and rolling out the platform to a new market in 2026.
